El Hormiguero 3.0, Antena 3 (Spanish TV)

“Let it be known that it works and it is a true marvel!”

“This is great for people who suffer from these problems…”

Ladylike, YouTube

“They definitely work.”

“Shreddies, lady tested, lady digested…”

Dr Hilary on Daybreak, ITV

“I’d like to introduce people to this… this is a flatulence filtering underpant and it is not a joke. It’s made by a company called Shreddies and I deliberately got a pair in your size Adrian…”

Maura Derrane, RTE Four

“It is very funny, of course ha ha, but there is a serious side to it. There are people with lots of issues like Crohn’s and all those issues, so these could work for that.”

“Crohn’s and irritable bowl syndrome, yes definitely. And they work really really well. They’ve actually been developed with the same technology that’s in chemical warfare suits, so if they can deal with a weapon of mass destruction then…”

Lucy Collins, BBC News

“The underwear can reduce the odour of flatulence using a panel of flexible carbon. Local scientists have been putting the pants through their paces…”

“This project is very unique in terms of De Montfort University assisting this company with the latest in gas chromatography technology to prove that the product actually works.”

Leicester City Pants featured on Fox News Italia

Gary Lineker tweeted that he would present Match of the Day in his underwear if Leicester City won the premier league. The team at Shreddies decided to make a bespoke pair of Leicester City branded pants for the occasion and Fox News Italia came to cover the story.

T-Pain’s School of Business, Fuse

“Underwear that hides your smelly farts. Damn, I needed this on the ride over here! This would have helped out so much in a truck full of people.”

PewDiePie, YouTube

“It works! This changes everything!”

Home of the Future, Channel 4

“These flatulence filters were originally designed for sufferers of IBS and other gastric disorders, but they’re now available to anyone with wind worries.”